I worked for a consultant company but was farmed out to a major client and rarely saw my consultancy colleagues. At one of the few staff meetings I did attend, management was trying to rouse us to get more consultants into our current customers. He said, "We've got to penetrate our clients! We've got to penetrate our clients, more!"
I went back to my client and explained what I had to do to them. Howls of laughter for the rest of the afternoon.